Basically, AdWords works by letting your business bid for a place in the sponsored ads areas that appear at the top and bottom of every Google results page. The great thing about AdWords is that you can set your own budget and only pay when a customer actually clicks and goes through to your website. For example, a click-through may cost you $2 but it may result in a sale much more valuable. As you can see, properly-run AdWords campaigns can drive a lot more traffic to your website and may lead to more sales. Conducting an AdWords campaign is an involved process including detailed keyword research and grouping, competitive bidding as well as creating effective landing pages optimised for conversions. Why not explore the possibilities of Google AdWords today and let Small Business Vision create your winning campaign now?